Woolworths is prioritising vulnerable customers such as seniors, people with a disability or those with compromised immunity in Greater Sydney as the demand for grocery deliveries soars.
Called the Priority Assistance service, the program gives eligible customers dedicated delivery windows to ensure their essential goods are delivered to them.
Essential businesses such as aged care facilities, child care centres, disability services, community housing and some charities are also able to access the service.
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Despite prioritising vulnerable customers, a Woolworths spokesperson told 9news.com.au the vast majority of online orders are making it to all customers in Greater Sydney as usual and on time.
"We've seen elevated demand for home delivery across different parts of Sydney over the past week," a Woolworths spokesperson said.
"Despite the uptick, the vast majority of orders have been delivered to customers as scheduled.
"We thank our online team members and delivery drivers for all their hard work."
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Some customers reported being unable to access their usual delivery windows, however Woolworths said delivery and pick-up remain available to the broader community but may not be available on the usual same day or next day basis due to demand.
"We have good stock levels in NSW and will continue to work around the clock to ensure food and essentials remain available for our online customers," a Woolworths spokesperson said.
Yesterday, CEO of the Woolworths Group Brad Banducci wrote to customers to reassure shoppers that the supermarket is committed to serving Greater Sydney as it enters a third week of lockdown.
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"In recent days, the NSW Government has also made it clear that shopping for essentials should be done as quickly as possible," Mr Banducci wrote.
"Using the Woolworths App can help, as it allows you to make lists before you shop and even locate items by aisle. Planning ahead and shopping online for contactless Delivery, Direct to Boot or Pick up is also a good option.
"Finally, it is important that you don't come into a store if you feel unwell or have been in contact with a confirmed or suspected case of COVID. All our New South Wales team members have also been asked to not come to work on the same basis."
To request access to Woolworth's Priority Assistance service, eligible customers can complete an online form here.
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