Cops hope $1m reward solves missing Sydney heiress mystery

NSW Police hope a $1 million reward can finally solve the case of missing Sydney heiress Juanita Nielsen, who vanished 45 years ago.

Ms Nielsen disappeared on July 4, 1975, aged 38, after visiting the Carousel Cabaret at Kings Cross, then a gritty Sydney neighbourhood linked with crime.

The heir to the Mark Foy family fortune – one of Australia's leading retailers - ran her own newspaper, Now, in Kings Cross.

Juanita with her father Neil Smith.

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A 1983 inquest found Ms Nielsen had been killed, but how and by who has remained a mystery.

After she vanished, her handbag was found on the side of a highway leading to the Blue Mountains, west of Sydney's CBD.

As a newspaper journalist, Ms Nielsen relentlessly campaigned against developers trying to replace low-income housing in King's Cross with a $40 million development.

She was falsely lured to a meeting at the Carousel Club in 1975, where she was never seen or heard from again.

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Juanita Nielsen, editor and publisher of the newspaper 'Now' pictured in her office at Potts Point, in 1974.The Foys' department stores were beloved by Sydney shoppers

Who were the Foys?

Ms Nielsen was Mark Foy's great niece – and heiress to the Foy family fortune.

Mark Foy was like an Australian Great Gatsby, establishing a lavish shopping emporium in the heart of Sydney.

It was the most social of settings, with modelling parades and endless long lunches. It was the place to be.

Mark Foy also imported the first French automobile to Australia.

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