Coles launches new grocery subscription service

Supermarket giant Coles has launched a new subscription-based service which rewards members by saving them time and money on their weekly shop.

Under the new service, Coles Plus members will be able to order and pick up their groceries in less than 90 minutes for $19 a month.

They will also have priority to the Customer Care line, double Flybuys points on eligible Coles Online purchases, free delivery for all Coles Online orders over $100 and one free delivery per month for Liquorland online orders over $50.

READ MORE: Coles' own-brand products boom as supermarket posts $560m profit

Home delivery will also remain at the same flat price regardless of the day or time customers choose to shop.

Coles chief executive for eCommerce Ben Hassing said the subscription service aimed to take customer experience to the next level, with feedback from shoppers "overwhelmingly encouraging".

"Coles Plus is the latest way we are rewarding the loyalty of our digitally-engaged customers, ensuring Coles leads anytime, anywhere, anyhow shopping," he said.

"We continue to see significant growth in demand for online grocery shopping and we are investing in customer experience and capacity, which is having a positive impact on customer satisfaction."



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